L'Âge d'or de la pub

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55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Cast

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Thierry Ardisson actor

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William Leymergie actor

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Alex Métayer actor

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Jacques Duby actor François Berléand actor

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Jean Becker actor

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Lucas Mongenie actor

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Maurice Lévy actor

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Marie-Pierre Casey actor Guillaume Gallienne actor Michèle Laroque actor

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Étienne Chatiliez actor

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Didier Bénureau actor

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Daniel Prévost actor

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Christophe Salengro actor Patrick Sébastien actor Coluche actor

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Dominique Farrugia actor Chantal Lauby actor

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Alain Chabat actor