Pretend Play

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Pretend Play follows a young content creator documenting the life of his mother suffering from dementia, transforming personal pain into educational and emotional online content in pursuit of visibility and digital relevance. What begins as an attempt to connect with others slowly draws him into a world of equally performative lives. Structured across three interconnected episodes, the film explores his fragile relationship with his mother, his longing for genuine connection, and his growing entanglement with a digital culture driven by validation, performance, and exploitation. Blending psychological drama with experimental visual storytelling, Pretend Play explores loneliness, digital identity, and the emotional commodification of human experience in an age of endless performance.