The Spin Crowd

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Nobody knows how to make stars shine brighter or fan the flames of celebrity more than a Hollywood publicist, but the job comes with its fair share of drama too. From red carpet meltdowns to nightmare event logistics and behind-the-scenes blow ups, PR guru Jonathan Cheban has seen it all. Now, he's taking his New York-based business bicoastal and aims to conquer the Hollywood celebrity scene, assisted by his affable lieutenant Simon Huck and the group of publicists that make up Command PR.