Magnús Scheving

Magnús Örn Eyjólfsson Scheving is an Icelandic writer, television producer, entrepreneur, actor, and former athlete. He is best known as the creator of the children's television show LazyTown, on which he served as a producer and director, and portrayed the character Sportacus. A two–time European champion as well as World championship silver and bronze medalist in aerobic gymnastics, he was named the Icelandic Sportsperson of the Year in 1994.