Martin Eisenstadt

The Martin Eisenstadt hoax is an elaborate scheme of filmmakers Dan Mirvish and Eitan Gorlin that involved the creation of a fictional "talking head", Martin Eisenstadt, who was quoted by numerous major news outlets, as well as countless blogs, all of which failed to verify his actual existence. "Eisenstadt" claimed to be the source of commentary about Sarah Palin in the wake of John McCain's 2008 presidential campaign. Mirvish and Gorlin have since written a satirical novel called I Am Martin Eisenstadt: One Man's Adventures with the Last Republicans for Farrar, Straus and Giroux ISBN 978-0-86547-914-2. The book was written under Eisenstadt's pseudonym and purports to be a first-person memoir of Eisenstadt's experience with the McCain/Palin campaign, including buying Palin's wardrobe. In the book, the Eisenstadt character denies rumors that he does not exist.